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YOUR PRIVACY: We respect your privacy and are committed to protecting the personal data we hold about you. This policy explains what data we collect about you, how we collect it, the measures we take to keep your data secure and the uses and disclosures we make of it. We also explain the options you have regarding your personal data. When you request services from us, access our websites, utilize our mobile “apps” or otherwise interact with us, for example, but without limitation, through our kiosks, our in-vehicle or in-equipment technology, our official corporate pages on third party social networks (such as Facebook) or the “apps” on those pages, you consent to our collection, retention and use of your personal data in the manner described in this policy and accept the risks outlined in the Security section. You can quickly review the key topics by reading the following overview or you may continue to scroll down to read more about an issue or to read the full policy.
Who We Are: We are The Hertz Corporation and its subsidiaries. This policy does not cover our licensees or affiliates or other third parties through whom you may interact with us. This policy does not cover our Dollar Rent A Car, our Thrifty Rent A Car or our Firefly Rent A Car businesses, or our Donlen Corporation subsidiary. Legal Issues: We aim to comply with the privacy laws applicable to the personal data we collect and use. Changes: We may change this policy from time to time. The policy was last updated on 29 September 2016. | What We Collect: We collect the personal data we need to provide the services you request from us, for our operational uses and disclosures (see below) or for such other purposes as you authorize. Sources: We mostly collect your data directly from you, through various channels, and from companies involved in our provision of services to you, including our licensees. Websites: Certain technologies are used on our websites, our apps and other ecommerce media including cookies and Pixel Tags, to collect data about your visit to our site and sites upon which we advertise. You may choose to restrict the use of cookies as suggested in this policy, but we do not respond to a web browser's "do not track" signals, or mechanisms similar to such signals. |
| Storage: We generally retain personal data about our customers for as long as we believe appropriate for the purposes for which it was collected. Security: We aim to maintain appropriate physical, procedural and electronic safeguards to protect your personal data. Access and Correction: You may access and review the personal data we retain about you and correct any factual errors. | Uses and Disclosures Operational Uses: By providing your personal data to us, you consent to our use and disclosure of your data for the operational purposes listed in this policy. Marketing Uses: We would like to use your personal data for our marketing purposes. We may also want to share your data with our business partners for their marketing purposes. You can choose to restrict or "opt out" of these uses by following the instructions in this policy. |
CONTACT US: We hope this policy answers your questions about our collection, use and disclosure of your personal data. If it does not, or if you have any questions, please contact us by following the instructions in the Contact Us section below.
We respect your privacy and are committed to protecting the personal data we hold about you. This policy explains what data we collect about you, how we collect it, the measures we take in our efforts to keep your data secure and the uses and disclosures we make of it. We also explain the options you have in relation to your personal data.
When you request services from us, operate a vehicle or equipment with in-vehicle or in-equipment technology, access our websites, utilize our mobile “apps” or otherwise interact with us, for example, but without limitation, through our kiosks, our official corporate pages on third party social networks (such as Facebook) or the “apps” on those pages, you consent to our collection, retention and use of your personal data in the manner described in this policy and accept the risks outlined in the Security section.
This policy covers the personal data we collect about you in connection with our vehicle and equipment rental business which identifies you as an individual. It does not apply to data that does not personally identify you as an individual, for example, but without limitation, aggregated anonymous data, IP addresses, computer operating systems, personal preferences, vehicle identification numbers, etc. We are free to use data that does not identify you as an individual as we wish. This policy does not apply to data collected by third party social networks (such as Facebook), mobile device manufacturers, third party “mobile apps”, wireless service providers, internet service providers or the operators of any networks through which you may interact with us and we expressly disclaim any responsibility for the data collection, privacy or data security practices of those entities. With regard to pages on third party social networks, this policy only applies to personal data we collect through our pages (those with a direct link to this policy) and does not apply to any “unofficial” pages or pages of our affiliates or licensees. Our websites are not directed to individuals under the age of 13, and we do not knowingly obtain personal data from such individuals.
Who We Are
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We are The Hertz Corporation, a U.S. company, which, together with our subsidiary companies, provides and supports vehicle and equipment rental services worldwide. All references in this policy to “we”, “us” and “our” are to us and our subsidiaries. Our businesses generally operate under a “Hertz” mark, including Hertz Rent A Car, Hertz Local Edition, Hertz 24/7 (formerly known as either "Connect by Hertz" or "Hertz on Demand"), Hertz Claims Management, and Hertz Equipment Rental Corporation. In addition, our subsidiary Navigation Solutions, LLC, which provides the Hertz NeverLost service, is also covered by this policy. However, neither our Dollar Rent A Car or Thrifty Rent A Car businesses operated by Dollar Thrifty Automotive Group, Inc., a Hertz subsidiary, our Firefly Rent A Car business, nor our Donlen Corporation subsidiary are covered by this policy because each of those entities/operations has its own privacy policy that is applicable to its operations. We also operate equipment rental businesses and, to a lesser extent, vehicle and equipment sales, and claims administration businesses.
We operate a network of licensees in provision of our services worldwide and are affiliated to many other companies through ownership. As our licensees and affiliates are independent companies, they are not owned or controlled by us and are not covered by this policy, although they may have their own privacy policies to govern the personal data they collect. We are not responsible for the privacy practices of our licensees and affiliates.
More about subsidiaries, licensees and affiliates…
Subsidiaries: These companies are owned by The Hertz Corporation and are covered by this policy. The expressions “we”, “us” and “our” apply to them, except for Dollar Thrifty Automotive Group, Inc. which operates the Dollar Rent A Car and Thrifty Rent A Car businesses, Firefly Rent A Car, LLC, and Donlen Corporation which operates a fleet leasing and fleet management business.
Licensees: We have a network of independent companies licensed to operate vehicle or equipment rental businesses using the “Hertz” name and business system. These companies may describe themselves as “Hertz System Licensees” or “Hertz Franchisees” to indicate that they are not our subsidiaries.
Affiliates: These companies either control us (through ownership) or are controlled by the companies that control us. They cover a range of businesses but are generally not involved in provision of our services to you.
Legal Issues
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EU-U.S. PRIVACY SHIELD FRAMEWORK
The Hertz Corporation and its subsidiaries in the U.S. (a complete list of participating subsidiaries is available here. The Hertz Corporation and its subsidiaries in the U.S. (individually and collectively, the "Company") participates in the EU-U.S. Privacy Shield Framework (the "Framework"). Company's participation in the Framework applies to personal data received in the United States from the European Union ("EU") about employees ("EU Employee Data") and customers ("EU Customer Data") (collectively, "EU Personal Data"). We are committed to subjecting such EU Personal Data to the Framework to the extent that we have received it in reliance on the Framework, including its Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. To learn more about the Framework, visit the U.S. Department of Commerce's Privacy Shield List here.
EU Personal Data Collection, Use, and Disclosure
EU Employee Data: The Company provides to EU employees a notice about the collection, use, and disclosure of their EU Employee Data through internal company policies.
EU Customer Data: The Company collects and processes the following categories of EU Customer Data: name, telephone number, residence address, email address, date of birth, payment card number, driver's license number, IP address, pixel tags, customer service notes and records, rental car transactions (dates and locations of travel, preferences and additional operators). The Company will use and otherwise process EU Customer Data in the United States for the following purposes: general business administration; data hosting; data analytics; fulfilment of requests; tracking benefits; responding to inquiries; and exercising a right or obligation imposed by law or contract (e.g., mandatory reporting obligations). The Company transfers EU Customer Data to the following types of third parties: document management systems providers.
If you are an EU data subject, you have the right to access your own EU Personal Data subject to certain limitations, such as where the legitimate rights of other persons would be infringed or where the burden or expense of providing access would be disproportionate. If you wish to exercise such rights, please contact us as described below.
Individual customers have the right to exercise choice (opt-out) from our use of their EU Customer Data for direct marketing purposes. To exercise this right, please follow the directions at the bottom of this Policy or follow the instructions in any direct marketing message you may have received. We do not otherwise use or disclose EU Customer Data in a manner that is subject to choice requirements under the Framework. We describe the choices for EU Employee Data through internal company policies.
Recourse, Enforcement, and Liability
Please contact us as specified below if you have any questions, need access to your EU Personal Data, or otherwise need assistance. We remain responsible for our collection, use and disclosure of EU Personal Data in accordance with the Framework. We also are responsible for third party agents that are processing such data on our behalf, unless we prove that we are not responsible for the event giving rise to the damage. In certain situations, we may be required to disclose EU Personal Data in response to lawful requests by public authorities, including meeting national security or law enforcement requirements.
If you have an unresolved concern about EU Personal Data that we have not addressed satisfactorily, we have committed to cooperate with the panel established by the EU Data Protection Authorities to serve as our independent dispute resolution body for the Framework. We are also subject to the investigatory and enforcement powers of the Federal Trade Commission with respect to the Framework. In addition, under certain conditions, more fully described on the Privacy Shield website, EU data subjects may invoke binding arbitration for non-monetary issues when other dispute resolution procedures have been exhausted.
Please contact us by emailing euprivacy@hertz.com or writing to the address below if you have any questions, wish to exercise your rights of access, or seek other assistance as described above.
The Hertz Corporation
Attention: Legal-Privacy
8501 Williams Rd.
Estero, FL 33928
USA
We do business in many countries and aim to comply with the privacy laws applicable to the personal data we collect and use.
Changes
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We may change this policy from time to time. If we do so, the amended policy will take effect when we post it on the applicable website(s), mobile “apps” or our third party social network page(s). Whenever we make a change, we will amend the “last updated” notice under the “Scope” heading in the “Overview” section above.
If any change makes the policy less protective of your personal data, such change will not apply to data we collected about you before the change was made. The only exception to this is, unless legally prohibited, where we have provided you with notice about the changes and given you the opportunity to tell us not to apply them to your personal data.
We collect a range of data about you from a variety of sources for the purposes of our business. The examples we provide here are illustrative rather than a complete list of our practices.
What We Collect
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We collect the personal data and the non-personal data we need to process your reservation requests and to provide the services you request from us and for our operational uses in connection with such services, which may include:
- Name, address and contact details, including telephone and mobile number, and email address;
- Date and place of birth, passport number and driver’s license number and, upon our request, a copy of your driver’s license;
- Your gender and photo;
- Employer(s) name, address and phone number;
- Credit card information;
- Frequent flyer and other membership reward or loyalty program information;
- Affiliations with or sponsorships by companies, associations, colleges or cities;
- Location data such as geographic location of electronic devices used to contact us or to access our mobile “apps” or of the vehicle or equipment you have rented;
- Information regarding the vehicle or equipment rented and its operation during your rental;
- Rental charges you incur and other information relating to your transactions;
- Information transmitted by your computer’s browser software;
- Itinerary information, including airline and/or flight information; and
- Information about your credit history or other publicly available information about you from consumer reporting agencies.
We may collect certain personal data that constitutes sensitive data in some countries, such as data about health conditions or membership of a trade union. Depending upon applicable local law, we may be unable to process such sensitive data without your consent.
Data about your health conditions is regarded as sensitive in many countries. If you ask us to accommodate a disability, such as by provision of hand controls, or if there is an accident and we need to work with insurance and claims management companies relating to any injury you may incur, we may need to process data about your health conditions. Similarly, in the EU, at least, your membership of a trade union or similar organization is regarded as sensitive and we may need to process this information if you use a CDP Number that only members of that union or organization can use.
Please note that if you wish to rent with us or our licensees and need to provide sensitive data, you consent to that data being collected, used, retained and disclosed for our Operational Uses. We will not use sensitive data about you for marketing purposes.
Sources
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We collect personal data directly from you in connection with a reservation (even an abandoned or interrupted reservation), a rental of a vehicle or equipment, or your membership in any of our membership programs, including information you provide:
- When you call our reservation, customer service, emergency road-side assistance, customer contact or member care centers;
- On our websites;
- Through our kiosks;
- On our mobile “apps”;
- On our official third party social network pages;
- At rental locations;
- When you join Hertz membership programs, such as Hertz Gold Plus Rewards (formerly Hertz #1 Club Gold), or Hertz 24/7.
We also gather personal data about you from a variety of other sources, which may include:
- Reservations you make with us through licensees, travel agents or brokers;
- Transactions you complete with us and our licensees, including options you take, charges you incur and any incidents or accidents that may occur;
- CDP Sponsors or sponsors of Hertz 24/7 Promotion Codes or affiliations (as described below), sponsors of promotion codes and sponsors of special discount codes;
- To the extent you have made such information available, from third party social networks;
- Consumer reporting agencies; and
- Other companies that have business relationships with us, such as our licensees, affiliates and business partners, including airlines, hotels and insurance companies.
Websites
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Certain technologies are used on our websites and on mobile devices to collect data about your visit or usage, as follows:
Cookies
A “cookie” is a set of data sent to your computer or mobile device by a web server that enables the server to recognize your computer or mobile device.
Cookies help improve the quality of your visits to websites, for example, but not limitation, by making the reservation process faster and smoother. The information the cookies provide helps in the development of content and features that may be of interest to you.
- Track your use of our websites during a single visit, remember the data you provide and the choices you make as you progress from page to page (“session cookies”); and
Third party cookies may also be used on our websites for the purpose of:
- Such third parties providing goods or services to you (for example, but without limitation, an insurance carrier paying or reimbursing you for a vehicle or equipment in connection with insurance replacement rentals);
By adjusting your browser or installing certain software, you can restrict our use of cookies. If you do this, you should be aware of the following:
• If you restrict our use of session cookies you will not be able to use our websites or certain features of our e-mail messages. You should be aware that session cookies are generally deleted or made unavailable to us as soon as you close your browser.
• If you restrict our use of persistent cookies you may still enjoy the full workings of our websites and e-mail messages but will need to re-enter some data when starting a new website session. Although persistent cookies will neither automatically be erased nor made unavailable to us upon closing your browser, they will typically “expire” after a number of years.
If you are still unsure about cookies, please note that our cookies are unable to retrieve other data from your computer’s hard drive or pass on computer viruses.
In addition, “pixel tags”, “web beacons”, “JavaScript”, or similar technologies that enable, among other things, the tracking of your actions as a user of various websites or recipient of e-mail messages. (“Pixel Tags”) may be used. Pixel Tags may be used in connection with our web pages, our online advertising, or our e-mail messages, either by Hertz or by our service providers, business partners or other third parties.
Pixel Tags are used to collect typically anonymous data to help identify types of information, including popular destinations, average rental prices, quote and conversion rates, click-throughs and other information to improve the service you receive or the relevance of advertising directed to you. Pixel Tags may also be used to identify which online advertisement or email has brought you to a website.
Further, certain Pixel Tags may be used by other companies for the purpose of tracking visits to their websites, identifying if such internet traffic came from a Hertz website or confirming your eligibility to receive services or benefits from such other companies.
Third party cookies or Pixel Tags may collect information about a user of our site’s online activities over time and across different web sites.
Some of our web sites may use Google Analytics, which uses cookies and other, similar technologies (e.g. Pixel Tags) to collect information about website use anonymously and reports trends, without identifying individual visitors. To learn more about Google Analytics, including how to opt out of it, visit https://tools.google.com/dlpage/gaoptout.
We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use our websites and other websites, based on information relating to your access to and use of our websites and other websites. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of Pixel Tags). If you would like to learn more about this practice, including your choices with respect to it, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/.
We do not respond to a web browser’s “do not track” signal, or other mechanism that indicates a request to disable online tracking of individuals who use or visit our websites.
Some of our websites and our official corporate pages on third party social networks (such as Facebook) may provide functionality that permits you to post public messages or responses to articles, comments or other postings. You should be aware that by submitting such a posting, including any personal data or non-personal data in connection with it, you intend for that posting and any data in connection with it to be, and it shall immediately become, public and as such will not be subject to this Privacy Policy. We reserve the right to remove any posting or content in a posting at our sole discretion.
Our websites and e-mail messages may contain links to websites operated by other companies. You should be aware that the collection, retention and use of any data you provide on these websites will be governed by the privacy policy of the company providing the website and not by this policy.
We try to ensure that the personal data we retain about you is stored securely and, in light of the information provided to us, is as accurate, current, complete and relevant as necessary for the purposes for which we use and disclose it.
Storage
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We generally retain personal data about our customers for as long as we believe appropriate for the purposes for which it was collected or as otherwise required or authorized by applicable law.
Our principal databases for storing the personal data we collect are located in Oklahoma, U.S.A., except for the Hertz 24/7 database, which is principally located in France and the Navigation Solutions, LLC database, which is principally located in Texas, U.S.A.
Security
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As you may be aware, there is no completely secure method of transmitting or storing data. Although their physical characteristics are different, postal mail, telephone calls, text messages, faxes and transmissions over the Internet or wireless networks all present possibilities of loss, misrouting, interception and misuse of the data that is transmitted.
We take commercially reasonable measures to protect against the loss, misuse and unauthorized access or disclosure, alteration and destruction of your personal data by aiming to maintain appropriate physical, procedural and electronic safeguards to protect your personal data, including:
- Restricting access to personal data to our employees or service providers on a “need to know” basis;
- Enforcing policies and procedures for our employees in their handling of personal data; and
- Using technologies designed to safeguard data during its transmission, such as SSL encryption for the data you provide on our websites.
If you have reason to believe that any account with us is no longer secure, you must immediately contact us by following the instructions at the end of this policy.
“SSL” stands for Secure Sockets Layer encryption. We use this protection when you submit personal data to us on our websites. SSL encryption seeks to ensure that you are actually sending your data to us and that no-one else can read or tamper with it during transmission.
When you are asked to provide your personal data to us on our website, you will see that our “http” website address changes to read "https". The additional “s” denotes that the site is secure for that data transfer. You may also see a closed padlock symbol on your screen, again denoting a secure site.
We try to strike a balance between the security of your data and your convenience. As a result, we may sometimes use a method of communication that is less secure than a less convenient alternative.
For example, but not limitation, we will send you an e-mail or a text message in unencrypted form (i.e. instantly readable) because many of our customers are unable to access encrypted (i.e. coded) e-mail or messages. This means that our message, if misrouted or intercepted, could be read more easily than encrypted messages. For this reason, please do not include confidential information, such as your credit card number or account passwords, in any e-mail or text you send to us or on any posting you make to a public area of a third party social network page, especially since any such posting immediately becomes public.
For a more secure way to communicate with us over the Internet, please click on the “Contact Us ” link on any page of www.hertz.com, www.hertz247.com, or www.hertzequip.com, or initiate a Live Chat session via www.neverlost.com, and follow our instructions.
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You may access and review your personal data, change it and correct factual errors as follows:
- If you are a member of a Hertz membership program, such as Hertz Gold Plus Rewards, or similar program, you may update your member profile by logging into the Hertz Gold Plus Rewards section of www.hertz.com.
- If you are a member of Hertz 24/7, you may update your member profile in the My Account section of www.hertz247.com or by telephone. Call (877) 654-4400 in the United States; 00448708454545 in London; 0033800450400 in Paris; 004969380789020 in Berlin; and 0034912757227 in Madrid.
- If you have a Hertz NeverLost.com profile, you may update your user profile information in the My Account section of www.neverlost.com or by calling NeverLost Customer Service at (800) 823-2547 in the United States.
- If you are not a member of one of our membership programs, or your interest is broader than your membership data, or you wish us to correct or delete certain of your personal data, please contact us by following the instructions at the end of this policy.
To protect your privacy and the security of your personal data, we will take steps to verify your identity before granting you access or making corrections to the data we store about you.
Certain types of personal data may need to be updated with the third party social network through which you may interact with us, rather than directly with us.
Your personal data will not be used in a way that is incompatible with the purpose for which it was collected or as authorized by you. In that regard, by enrolling in one of our membership programs, making a reservation with us, or renting a vehicle from us, you consent to our use and disclosure of your personal data for the operational uses listed below which may include disclosure of your data outside your country of residence. We would also like to use and disclose your data for marketing purposes.
Operational Uses and Disclosures
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The examples provided below are illustrative and not a complete list of our practices:
We will share your personal data among ourselves, our agents, our licensees and other companies to provide services to you, including to:
- Make your rental reservations;
- Process and/or confirm your transactions;
- Provide you with the services you have requested or, where applicable, enhanced rental services, such as services provided in connection with our membership programs and similar services;
- Provide you with customer assistance, including, but not limited to, assistance after you have initiated but not completed a reservation;
- Bill and collect amounts owed in connection with your rentals and membership(s); and
- For customer satisfaction and market research purposes and to otherwise help us improve our services.
We may use your personal data to communicate with you regarding:
- Any reservation you initiate or rental transaction;
- Your membership/status in one of our membership programs; or
- Changes to the terms or features of any of our membership programs to which you belong.
So that we may communicate with you, you give us your consent to call you on or send text messages to your mobile telephone/device. You also consent to our use of auto-dialers and pre-recorded messages in connection with any such telephone call or text message, including calls or texts to mobile telephone numbers. We will not charge you for such calls or texts. Your mobile service provider will charge you according to the applicable plan to which you subscribe.
Disclosure to companies you use
We will also share your information with companies you use in connection with your rental, including:
- Your credit card provider and other companies that process your charges;
- Any company or organization that is paying all or part of your rental charges;
- Any intermediary you use, such as a travel agent or broker, in relation to any aspect of your rental; and
- Any operator of a membership program for which you are rewarded for renting with us, such as a frequent flyer program.
You may quote a special discount code, called a “CDP number”, when you rent with Hertz, entitling you to the special rate or benefits we may have negotiated with the sponsoring company, association, credit card company or travel club (the “CDP Sponsor”), if you are eligible to do so. By using a CDP number, you consent to our disclosure of your personal data to the CDP Sponsor.
If you rent using a CDP (Customer Discount Program) number, you consent to our disclosure of your personal data to the CDP sponsor to:
• Administer and evaluate the program;
• Confirm your eligibility to rent using that CDP number;
• Determine our compliance with the terms of the program;
• Establish your compliance with the sponsor’s rental policies;
• Enable the sponsor’s payment of your rental costs (if applicable); or
• For any other uses reserved by a CDP sponsor with you, which may include marketing uses.
If you do not wish us to disclose your personal data to a CDP sponsor for the above purposes, you must not use their CDP number for your rental or as part of your profile. This will mean, however, that you will not be able to receive the benefits associated with that CDP number.
Hertz 24/7 members may enroll for membership under a “Promotional Code” or an “affiliation” with a college, company, association or city. Hertz 24/7 may use these organizations to help administer the services that it offers. By enrolling under a Promotional Code or affiliation with a college, company, association or city, you consent to our disclosure of your personal data to them for their and our administrative purposes or such other purposes as may be agreed upon between you and such Hertz 24/7 Promotional Code or affiliation sponsor.
More about Hertz 24/7 Promotion Codes or affiliation sponsors …
If you do not wish us to disclose your personal data to a Hertz 24/7 Promotional Code or affiliation sponsor, do not use the Promotional Code or reference the affiliation sponsor when you enroll in Hertz 24/7 or follow the instructions above to access your Hertz 24/7 member profile and remove the Promotional Code or affiliation sponsor reference from it.
We may use, share and disclose your personal data for legal reasons as we believe necessary or appropriate, including:
- under applicable law, including laws outside your country of residence;
- to process, handle or otherwise respond to claims for damages, including claims or demands for bodily injury or property damage;
- to comply with legal process;
- to respond to requests from public and government authorities including public and government authorities outside your country of residence;
- to enforce our terms and conditions;
- to recover our vehicles, equipment or any monies due, such as through debt collection agencies;
- to protect our operations or those of any of our subsidiaries;
- to assess your credit worthiness;
- to protect our rights, privacy, safety or property, and/or that of our subsidiaries, you or others; and
- to allow us to pursue available remedies or limit the damages that we may sustain.
Disclosure to our service providers and agents
We may use other companies as our service providers or agents to act on our behalf and assist us in the conduct of our business, performing services for us under our instruction. These services may include hosting certain websites or databases, operating “apps” for us on our social media networks’ pages, running contests, sweepstakes and other promotions for us, sending marketing communications, carrying out data analysis and conducting customer satisfaction surveys or other research. We will seek to require our service providers and agents to maintain appropriate security standards to protect your personal data and use the personal data we provide to them only for the purposes we specify.
Disclosure for corporate transactions
We may disclose your personal data to a third party in connection with any contemplated or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
Marketing Uses and Disclosures
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We may aggregate your personal data and use it to develop marketing programs and service offerings that we believe may be of interest to you. We would like to send these to you by email, by text message or by mail. We would also like to share your personal data with our licensees, affiliates and business partners for their marketing purposes. You have choices in relation to our marketing uses of your personal data, based upon the residence for you in our records, as follows:
We may use your personal data for the above marketing purposes, although you can choose to limit or restrict our mailings and our sharing of your data for these uses by following the instructions at Marketing Options below.
We will only use your personal data for our marketing purposes with your prior consent, which may be collected from a number of sources.
If you do not receive marketing messages from us and would like to do so, or if you want to limit or restrict our communications with you or sharing of your data for marketing purposes, please follow the instructions at Marketing Options below.
We aim to comply with your local law regarding our use of your personal data for marketing purposes. You can instruct us how we can use and disclose your personal data for marketing purposes by following the instructions at Marketing Options below.
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Members of Our membership programs
If you are a member of one of our membership programs, such as Hertz Gold Plus Rewards, Hertz 24/7 or a similar membership program, you will have made marketing choices when you enrolled or at such other time(s) as you may have chosen to do so. These choices are now recorded in your Profile. You can review and amend your selections by accessing your Profile at the Hertz Gold Plus Rewards section on www.hertz.com. You can review and amend your Hertz 24/7 selections by accessing your Profile on the Log In section on www.hertz247.com. You can review and amend your Hertz NeverLost selections by accessing your Profile on the My Account section on www.neverlost.com.
Alternatively, please complete the My Privacy Choices form at the end of this policy and mail it to us, following the instructions at Contact Us below.
We may record your privacy election regarding the receipt of marketing communications at the time you make a reservation or at other times when you interact with us. If you are not then a member of one of our membership programs, or the email address provided for the specific reservation/interaction is not associated with the profile you have in a membership program, you can follow the “Alternate opportunities to opt-out” instructions below to tell us that you no longer wish to receive marketing communications at that email address if you previously had elected to receive marketing communications.
In addition, if you are not a member of one of our membership programs, you can record your marketing choices by enrolling, free of charge, in Hertz Gold Plus Rewards. Please either ask at the rental counter or visit our Hertz Gold Plus Rewards section at www.hertz.com.
When you enroll, we will provide you with a Hertz Gold Plus Rewards member number and ask you to quote it when you rent a vehicle from Hertz. We will automatically apply your marketing choices to all Hertz rentals you make quoting this number. Your choices will be recorded in your Hertz Gold Plus Rewards Profile and you will be able to amend your choices at any time by following the instructions for Members of Hertz membership programs above.
Alternative opportunities to opt-out
Our marketing emails contain an unsubscribe option. If you do not want us to continue to send marketing emails to your email address, click on ‘unsubscribe’ and we will not send further marketing emails to that address, although you may still receive emails at other addresses for which you have not unsubscribed. If you subsequently wish to override your choice to unsubscribe, you will need to either amend your Profile (see Members of Hertz membership programs) or, if you are not a member of one of our programs, follow the instructions for Non-members above, or at Contact Us below.
Please note the following points about the marketing choices you make:
- If you change your marketing choices, we will observe your most recent choice with regard to the contact information associated with your membership number for the relevant membership program. To the extent allowed by law, marketing choices you make with regard to one membership program will not modify your marketing choices for another membership program. Although we aim to process your choices promptly, you may still receive marketing communications prepared before we received your request to unsubscribe;
- If you change your address, we will continue to follow your directions for your most recent address provided from your ‘unsubscribe’ click noted above, your Profile, or the My Privacy Choices form you completed that is associated with you for the implicated membership program. In order for us to continue to follow your directions at a new address, you will need to update your Profile online or complete another My Privacy Choices form with your updated information and provide it to us with your changed contact information; and
- If you choose not to receive marketing messages from us, you may not be able to receive certain benefits connected to any program to which you belong, such as promotions involving Hertz Gold Plus Rewards points and free rental days (if applicable). You will, however, to the extent permitted by law, continue to receive applicable program updates and other membership information; and
- If your Profile contains a customer discount program (CDP) number or you enrolled for Hertz 24/7 with a Promotion Code (PC) or through an affiliation, your CDP, PC or affiliation sponsor may have made marketing choices for users of that CDP, PC or affiliation. If the sponsor’s choices are more restrictive on our use of your data than your choices, we will observe the choices made by the sponsor in connection with those transactions in which such CDP, PC or affiliation is used.
We hope this policy answers your questions about our collection, use and disclosure of your personal data. If you have additional questions or want to contact us for a specific purpose, please select from the following:
Access/Corrections: Please send any request to access, amend or delete certain personal data we hold about you to the most convenient contact address below.
Complaints and other questions: You should send any questions you may have about this policy or any complaints you have about how we have handled our personal data to the most convenient contact address below. If you feel our response is not satisfactory, we may refer you to a neutral and independent dispute resolution organization, where available.
Marketing: Send a completed My Privacy Choices form (at the end of the policy) to the most convenient contact address below. We aim to process your choices promptly on receipt, but you should please allow a number of days for your choices to become effective.
Security: If you have reason to believe that the personal data we hold about you, such as your Hertz Gold Plus Rewards member number, other program Profile, or Hertz 24/7 membership information is no longer secure, you must immediately notify us of the problem by either clicking “Contact Us” on any page of www.hertz.com, www.hertz247.com, www.hertzequip.com; initiating a Live Chat session via www.neverlost.com; or calling as follows:
· Customers in the United States: (800) 654-4173
· Customers outside the United States: 001 (405) 775-3400
· For Hertz 24/7, you may call (800) 654-4173 in the United States; 00448708454545 in London; 0033800450400 in Paris; 004969380789020 in Berlin; and 0034912757227 in Madrid.
· For Hertz NeverLost customers, you may call (800) 823-2547 in the United States
• Director, Privacy Services, The Hertz Corporation, P.O. Box 25301, Oklahoma City, OK 73125, U.S.A.
• Director, Privacy Services, Hertz Europe Service Centre, Swords Business Park, Swords, Co. Dublin, Republic of Ireland
• Privacy Compliance Officer, Hertz Australia Pty Limited, Level 15, 636 St.Kilda Road, Melbourne VIC 3004, Australia
• Director, Privacy Services, Hertz New Zealand Ltd., Private Bag 4716, Christchurch, New Zealand 8020
My Privacy Choices
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Please complete this form and send it to us by following the instructions at Contact Us above.
(Updates: Please update your information in your Profile online, or use this form for changes.)
Please note: Privacy Choices for our Dollar Rent A Car, Thrifty Rent A Car, or FireFly Rent-A-Car businesses or Donlen Corporation should be made by following instructions in their respective privacy policies.
Name: .................................................................. | |
Address: .................................................... |
State/Province: ..................................................... |
Zip/Post code: ................................................... |
Country: ...................................................... |
Email Address: .................................................... |
Hertz Gold Plus Rewards Member Number:..................................................... |
Hertz 24/7 Membership # ................................................... |
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A. Please send me marketing offers and materials from or on behalf of Hertz:
B. Please share my personal data with Hertz’s licensees, affiliates and business partners for their marketing purposes:
Any consent regarding your receiving marketing materials provided above can be withdrawn or other otherwise changed at any time in accordance with the instructions set forth in this Privacy Policy.